The Founding Family.
We're Quiet Fridays, a husband-and-wife owned and operated marketing consultancy.
Since 2022, we've been partners in both life and business. Quiet Fridays is the result of a brand evolution years in the making — one that reflects not only the work we do, but the way we want to live.
We believe building a successful business should create more than growth. It should create the freedom to enjoy the life you're working so hard to build. We're not living to work — we're working to live. More than ever before, the cost of living in America requires the traditional two-parent homes to have two working adults on average salaries (plus side hustles) to live comfortably. Quiet Fridays was started with a vision to work hard on our terms to create more breathing room to enjoy life. We're not content with sacrificing the American dream our ancestors came here seeking; Breakfasts at the table with our children, raising those children without the help of overpriced daycare, and enjoying the fruits of our labor.
We're not a lifestyle brand. We're a brand influenced by a lifestyle we're ready to help you secure.
For us, Fridays look like stamped passports, lacing up hiking boots or hockey skates, and fireside family dinners. They look like time well spent, experiences worth remembering, and being present for the people and things that matter most. We're living our brand.
That's what Quiet Fridays is about: building brands and businesses with intention, so there's more room for everything else.
What do you want your Fridays to look like?
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Bella Tichon
Co-Founder / Operations | ♍
Hi, I'm Bella!
I've built my career in marketing, working with companies ranging from local small businesses to national healthcare organizations. Although I specialize in CRM and sales enablement, I've always liked to have my hands in a little bit of everything.
My role brings a mix of supporting both our marketing and operations – primarily ensuring projects are on schedule, communication is prompt, and quality meets and exceeds our clients' expectations.
As a proud Virgo, I'm detail-oriented in just about all things in life, and I enjoy taking a lot of moving parts and figuring out how they fit together. I prefer efficiency and agendas over "going with the flow," but life with a toddler has forced a more balanced outlook that I've come to appreciate in both work and my personal life – plan where you can, but the ability to pivot to a better solution is paramount.
Outside of work, my pinnacle idea of fun is planning our next trip – ideally before the current one ends. Locally, I enjoy exploring new Pittsburgh parks, hiking trails, and cafes (let me know if you have a good chai or matcha latte spot recommendation!).
Caleb Tichon
Co-Founder / Marketing Strategist | ♏
Hi there, I'm Caleb!
My life in marketing is a hodgepodge of high-level disciplines that have turned me into a flexible and unique thinker ready for any challenge. Stints in professional sports, fine arts, client services, and consumer goods placed me in the driver seat to help entrepreneurial startups, small family businesses, and multimillion-dollar corporations ascend beyond their goals.
At Quiet Fridays, I'll be your primary point of contact, marketing mind, and project executioner. At my core, I believe in the human element; AI certainly has its place, but quality storytelling is the key to success for businesses of any size or industry, and a robot will never replace relatability. I pride myself on executing my clients' vision while never being afraid to let them know if their idea could use a little (or a lot) of workshopping.
When I'm not working, you can find me unplugged and hiking, fishing, golfing, following sports, wrestling alligators, or looking for somewhere new to explore. I also love to travel, especially with the family. My journey has also made me passionate about supporting causes focused on wildlife conservation, mental health, and marginalized athletic programs.
Family Values.
These are our foundational philosophies that guide our day-to-day operations and decision-making processes. While we are flexible individuals, these values come out of the box and we believe serve as best practices for our business and your's.
Keep it in the Family
All work completed as a part of your partnership with us will be completed by the people you see on this website.
Intentional AI
AI is in no way a substitute for creativity and will not be used for design, copy, or any other consumer-facing material.
Data before Decision
Any and all business decisions or recommendations will be justified by cited research or data native to local databases.
Revenue Rules
Default prioritization is made in order of greatest potential revenue or our clients' key conversion metrics.